Since returning to Winnipeg's airwaves in 1998, UMFM has been providing a diverse range of music and talk programming to Winnipeg. As with any organization, we have changed and evolved over the years but at its core, UMFM has maintained a mandate to provide our listeners a forum for music and voices that may otherwise go unheard.
Since 1998, the station's core funding has been fairly steady with student fees and a small amount of advertising revenue ensuring UMFM could continue operating year in and year out. However, some of the costs associated with running a radio station outpace core funding and so we raise funds through an annual funding drive that helps pay for some of our fixed costs including radio tower rent, monthly technical support and computer network maintenance and utilities. Additionally we direct these funds toward larger, exciting capital projects.
Pledge-O-Rama 2017 is right around the corner, and this year, 100% of funds raised during Pledge-O-Rama will go towards 4 key projects: building a new umfm.com, digitizing our music library, replacing our core broadcast computers and installing new UMFM listening hotspots on the U of M Campus!
All pledges, big or small make a difference! You can pre-pledge now by visiting our website and clicking on the donate link, or you can call us at 204-474-6610 starting October 13th at 6:30, and running until 8PM on October 20th — please dig deep and donate generously!